Buick Verano Trumps Competition With Appearance on “Celebrity Apprentice”

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One of two new Buick Verano TV commercials is called “Tour Bus,” a 30-second spot that highlights Verano's IntelliLink infotainment system. The GM car is featured on NBC’s “Celebrity Apprentice.” One of two new Buick Verano TV commercials is called “Tour Bus,” a 30-second spot that highlights Verano's IntelliLink infotainment system. The GM car is featured on NBC’s “Celebrity Apprentice.” Buick Verano sales continue to grow quickly three months into its public life. On Sunday, March 11, the new luxury sedan got the “Celebrity Apprentice” treatment when it was the subject of teams competing to create a consumer launch event.

During the show, Buick also debuted two new 30-second TV spots showcasing Verano’s advanced features. “Tour Bus” focuses on the IntelliLink infotainment system, while “Quiet World” highlights QuietTuning technology. Each is available for viewing online.

The first commercial, “Tour Bus,” features indie rock band Neon Trees. A free song from the band is available for download through the Buick Facebook page.

Verano sales in February were 1,688 units compared to 265 in December, its first full month on sale. At times, more than one in two buyers have come from outside General Motors to buy the car.

USA Today recently called Verano “a compact with big car hush.” and “came away impressed on all counts.” In January, Verano topped an AutoTrader.com list of vehicles with the largest month-over-month increase in reader interest.

“Already, Verano is building a strong fan base among media and consumers alike,” said Brian Sweeney, U.S. vice president of Buick and GMC Sales and Service. “Early sales momentum shows the desire for Buick’s luxury content and quality in a smaller vehicle.”

2012-03-15 / Misc

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